We really love this account! 

We've been working with Ziptrek for over 15 years. Throughout this time we have been responsible for designing virtually all the collateral materials and display advertising Ziptrek has required: Brochures, Posters, Transit Ads, Backlights, Billboards, Gift certificates, Vehicles — the list goes on. We also assist the other locations (New Zealand and Mont Tremblant), as well as design special projects such as Fisherman’s Warf Zipline in San Francisco. 

The seasonal nature of Ziptrek requires that all collateral materials are updated and replaced twice a year (Spring and Fall). The diversity and constant renewal of materials and evolution of the campaign makes this an exciting and dynamic account for us.

Click to view the Brand Identity Guidelines

We love being able to work on TELUS projects! Our hands on approach is perfect for projects that need to fit within the brand guidelines, but are not necessarily appropriate for the large agencies of record. We believe that we provide exceptional creative and value for these sensitive, targeted projects. We consistently deliver on time and on budget.

We were awarded the Lasik Vision account with a mandate to conceive, create and place $1,000,000 of advertisements per month for 12 months.

When we first began working with Lasik Vision, we immediately recognized that they didn't have an established brand even though they were providing a service similar to many other providers. Our initial task was to develop their trademark: "The best in sight", and marry it to their existing wordmark. 

The subsequent marketing and advertising materials that we produced communicated the top quality and superb results that this company was providing. As this was a very cost competitive industry, a major challenge to this account was to promote the high quality of service Lasik Vision was providing at a significantly lower cost. Media included display advertising, outdoor, radio and printed collateral.

Lasik Vision quickly became North America's fastest growing laser vision provider, performing over 220,000 procedures within the 12 months we worked with them. 

For this elegant package design we utilized light and illustration as the primary design elements. We wanted the design to evoke curiosity and inspire the consumer to look closer at the product. The packaging reflects the high quality of the Icewine, making this product a compelling choice for the consumer. 

The client reported that domestic and export sales skyrocketed as a result of the new package design.

Wreglesworth received numerous local, national and international design awards for this project. Further proof that good design is good business.

We developed all aspects of this brand: the name, brand, identity, package and brochure that all worked in harmony to position E3 competitively and uniquely within the Canadian outdoor footwear market.

E3’s triad of tenets - Earth, Energy and Engineering - represented the three factors that drove E3's footwear designs: the place they were used, the people that used them, and the contemporary technology and materials incorporated in them. E3: where urban style met mountain functionality - creating an ideal design environment for a progressive outdoor footwear company. 

This truly unique line of products needed a unique identity and distinctive packaging to set it apart from this crowded market sector.

We developed all aspects of this brand: the name, wordmark, packaging and colour palate for this line of high quality, liquid nutraceuticals. 

Syngenic Bone,
Syngeneic Kid's Bone,
Syngenic Joint. 

Additional merchandising materials were designed and produced for Syngeneic, including: hang tags, shelf talkers, standee boards, retail ads and specialized sales tools.

We developed all aspects of this brand: the name, brand identity, packaging, and merchandising system for this all-natural, high quality, mid-priced line of skin care products.

The brand needed to communicate quality, elegance and harmony in a simple, functional package. As a cost saving measure, existing plastic molds were used for packaging, yet we custom-coloured the caps in order to give the packaging system a customized look. 

The cost effective, practical, paperboard retail-merchandising unit and the elegant trial pack further enhance the brand's marketing objectives.

The BC Lions name was selected because of the two famous mountains that tower over the City of Vancouver and bear the name "The Lions". The indigenous British Columbia mountain lion also had an influence on the name because it was renowned for its speed, strength and courage.

The 50th Season BC Lions logo depicts the eponymous head of a British Columbia mountain lion and the landmark mountains. The logo seemed like a natural opportunity to tell the complete Lions namesake story. The anniversary logo appeared on the team jerseys, letterhead and the business cards of both players and staff. Significant additional club revenue was generated through the sales of high quality souvenir items such as jerseys, mugs, crests and pins.
 

Working with the interior design team at Stantec, we were responsible for the brand identity and signage for this 7000 sf. themed retail shop in the Vancouver International Airport.

With its bears, its Mounties and its maple sugar huts, Moose Creek Village is a classic "destination store". A specialist shop that has been carefully fashioned to reflect the colour and flavour of the local culture— in this case Western Canada.

It's an approach that proved immensely popular with visitors and airports alike. After all, in an increasingly globalised and standardised world, a dash of local Canadiana can create a uniquely memorable airport transit environment.

The Moosecreek Village shop design was recognized with an award from the International Store Interior Design Competition.
 

The first aspect of this project involved developing a brand strategy for this new addition to ARK's 60+ bookstores. We determined that a new "Sub-brand" needed to be developed in order to build on, and not dilute, ARK's strong and loyal customer base. Working within the existing brand guidelines, we developed a new identity for the "Pocket Book" concept store. We then developed all the information and merchandising tools used in the shops. A unique "Top 10" display was developed to put an extra emphasis on the most popular books. These "pop-up" shops were designed to be under 1000 sq/ft and open for business within one month of a signed lease. 

For this project we worked directly with the client ARK Bokhandel AS (Norway) and the project Architects Norco Interior AS (Norway)

Click to view presentation

This corporate identity package was developed for a startup web development company. The company positioned themselves in the marketplace by providing unique user based experiences. Columbus Group was sold to Telus shortly after this project was completed.

Fun fact: The glue used to seal the envelopes was a specially created orange flavoured glue ;-)

We did a great deal of work for Kraft over the years but this little project was unique.

This was a fun and effective piece that was used to teach children in North American Ski Schools the “Alpine Responsibility Code” for Skiing and Snowboarding on the mountain. We commissioned a commercial cartoon artist to illustrate the scenarios. The unique shape of the piece folded up into a business card size that could easily be kept in a ski jacket pocket.

We took story and feature topics to a level that was seen as much more than the promotion of services. Articles were well researched and offered a number of different perspectives on the same topic. This key communication tool acted as a valuable bridge between the branches and the members. This newsletter acted as an ambassador for the credit union. The design and production was high level, incorporating quality photography and illustration to support the articles. It was printed with vegetable based inks, on 100% recycled paper.

We worked directly with Clearly Canadian for many years to design and produce all of their financial reports. Each year we identified the objectives for the report and developed a plan as to how we would achieve those objectives. In previous years, we created themes that bolstered new packaging efforts for Clearly Canadian, and in other years we created year-long themes that visually tied together all the financial reports for that year as a colour-coded family. 

Clearly Canadian helped pioneer what is now called the New Age or Alternative Beverage category - a beverage category worth more than $11.7 billion annually in North America. 

We developed a new brand Identity System for Arthritis Research Canada (ARC).

The fundamental concept behind this identity was the Fingerprint. This symbolized the fact that everyone with Arthritis is unique.

It also signified the hands-on approach ARC Scientists and staff take when working with the disease.

Arthritis Research Canada is the largest clinical arthritis research centres in North America. Their mission is to transform the lives of people living with arthritis through research and engagement.

Arthritis Research Canada conducts research from coast to coast. With centres in British Columbia, Alberta, Quebec, Montreal and Nova Scotia, Arthritis Research Canada is leading research aimed at preventing arthritis, facilitating early diagnosis, finding new and better treatments, and improving quality of life for people living with arthritis.

Click to view style guide

These point of sale merchandising design concepts were developed to help 7-Eleven increase sales of their Grab and Go food offerings. We focused on improving the perception of 7-eleven’s quality & freshness.