In a market that has begun to emphasize
"generic" pricing over quality and value, many industry experts agree that
product innovation, differentiation and education remain key factors to
sustain growth in the natural supplement industry in order to restore a
"value hierarchy" in the minds of consumers and patients.
With this in mind, we developed the name, wordmark, packaging and colour
palate for this line of high quality, liquid nutraceuticals. The product
line will eventually contain ten SKU's and we have currently developed the
first three: Syngenic Bone, Kid's Bone and Joint.
Additional merchandising materials we have designed and produced for Syngenic
include: hang tags, shelf talkers, standee boards, retail ads and specialized