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In a market that has begun to emphasize "generic" pricing over quality and value, many industry experts agree that product innovation, differentiation and education remain key factors to sustain growth in the natural supplement industry in order to restore a "value hierarchy" in the minds of consumers and patients.

With this in mind, we developed the name, wordmark, packaging and colour palate for this line of high quality, liquid nutraceuticals. The product line will eventually contain ten SKU's and we have currently developed the first three: Syngenic Bone, Kid's Bone and Joint.

Additional merchandising materials we have designed and produced for Syngenic include: hang tags, shelf talkers, standee boards, retail ads and specialized sales tools.