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For this elegant package design we utilized light as the main design element. We wanted the design to evoke curiosity and inspire the consumer to look closer at the product. The packaging reflects the high quality of the Icewine, making this product a natural choice for the consumer.

The client has reported that domestic and export sales have skyrocketed as a result of the new package design and Wreglesworth has received numerous local, national and international design awards for this project. Further proof that good design is good business.