Our first task was to help assemble the team
required to produce all of the elements for the presentation including
the renderings, video and model. With the understanding that the identity
needed to posses all the key elements of a winning brand, we then developed
an identity for Moon, which captures the essence of this massive project.
"The mark is totally intrinsic. Looking back, I can't have imagined
it being any different."
"Everyone loves the mark. The feedback has been entirely positive."
The limited edition coffee table book, the stationery and advertising
materials all reinforce the brand and bring increased value to this