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Our first task was to help assemble the team required to produce all of the elements for the presentation including the renderings, video and model. With the understanding that the identity needed to posses all the key elements of a winning brand, we then developed an identity for Moon, which captures the essence of this massive project. "The mark is totally intrinsic. Looking back, I can't have imagined it being any different."

"Everyone loves the mark. The feedback has been entirely positive."

The limited edition coffee table book, the stationery and advertising materials all reinforce the brand and bring increased value to this extraordinary project.