We began working with Kuwahara 2 years ago to
help them re-establish and improve their brand presence. We started by
evaluating who they were, what they represented and what they were striving
to become. Upon close review, we realized that Kuwahara had lost sight of how
cool they really were and how great the products the produce truly are. To
emphasize this, we developed a series of catalogues (primary sales tool) that
incorporated beautiful product photography and technical descriptions with a
look and feel that is representative of today's bike rider.
Kuwahara immediately realized an increase in sales with the introduction of
the new catalogues and the photography and design used in the catalogues has
been incorporated into advertisements to further support the brand.