This summertime 'enter to win' program
was developed to increase sales of Kool-Aid Slushies and to introduce
the new "Screamin' Lime" flavour at over 150 locations throughout Canada.
Targeted to children between 10 and 15, the program elements included:
a large floor decal that appeared to be a spilled Kool-Aid Slushie,
posters, loyalty cards, wobblers for the drink vending machines and
a ton of Kool-Aid swag. Sales increased approximately 20% as a result
of this program.