We developed and designed the name, brand,
packaging, and merchandising system for this all-natural, high quality,
mid-priced line of skin care products. The brand needed to communicate
quality, elegance and harmony in a simple, functional package. As a cost
saving measure, existing plastic molds were used for packaging yet we
custom-coloured the caps in order to give the packaging system a customized
The economical paperboard retail-merchandising unit and the elegant trial
pack further enhance the brand's marketing objectives.