Upon reviewing 7 Eleven's existing merchandising programs, we were called upon, by the client, to develop 2 new retail merchandising programs; "Garden Fresh" and "Urban Deli". Our primary objective was to communicate the client's commitment to quality and freshness.

Our design approach for this program was to develop some new elements to enhance the existing system and then incorporate them to create a bold and fresh new look.

The Garden Fresh concept is currently in trial at selected locations and the new header cards, shelf liners, sandwich packaging and gingham and wood veneer décor are reportedly playing an important role in improving the public perception of 7 Eleven deli products.